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0 · Patek Philippe wikipedia
1 · Patek Philippe tagline
2 · Patek Philippe review
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5 · Patek Philippe commercial
6 · Patek Philippe campaigns
7 · Patek Philippe ad
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You never actually own a Patek Philippe. You merely look after it for the next . This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You .
You never actually own a Patek Philippe. You merely look after it for the next generation.
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it.
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation."
Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations.
Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches.Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." "You never actually own a Patek Philippe. You merely look after it for the next generation." That iconic tagline came from the Generations advertising campaign which launched in the autumn of 1996. You never actually own a Patek Philippe. You merely look after it for the next generation. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
Patek Philippe wikipedia
Patek Philippe seemed to have wisely recognized early on that the post-quartz crisis luxury watch market was brimming with wealthy customers looking to buy their first expensive mechanical watch, either in decades or, indeed, ever.
Patek Philippe tagline
In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Patek Philippe’s ads, featuring fathers and sons and the line, “You never actually own a Patek Philippe”, suggests to audiences that owning a Patek watch isn’t a device for telling the time, but is in fact an heirloom that transfers value across generations. Generations is a core value for Patek Philippe. It exists in the Stern family legacy and the brand’s timeless campaign, “You never actually own a Patek Philippe. You merely look after it for the next generation,” which began in 1996 and is still going strong. It also exists in the way Patek Philippe cares for its watches.
Based on the famous "Generations" campaign, this video illustrates the slogan: "You never actually own a Patek Philippe. You merely look after it for the nex.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation."
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patek philippe you never really own|Patek Philippe commercial
